the company has moved beyond the traditional model of simply manufacturing equipment on a contract basis, positioning itself as a one-stop provider of global coffee equipment solutions. Drawing on its core team’s 25 years of experience in trade operations between China and the US, it has developed a competitive edge that sets it apart from its peers. The scope of its services is no longer confined to the production of coffee machines and grinders; it extends upstream to include initial concept design, structural iteration and functional optimisation through ODM (Original Design Manufacturing) development, whilst downstream it covers a comprehensive range of services including international logistics, dual customs clearance between China and the US, and after-sales technical support. Overseas brand owners can thus complete the entire process—from product inception to on-site installation in stores—through a single point of contact.
In terms of cross-border delivery, our wholly-owned logistics company, BRI SHIPPING, provides integrated, in-house management of procurement, production, quality inspection, warehousing and international door-to-door transport, significantly reducing transit times and enhancing control over delivery milestones. Our products have obtained market access certifications for multiple countries, including CE, FDA, ETL and GS, and are supported by numerous proprietary patented technologies. This eliminates the need for clients to undertake duplicate compliance certification, thereby drastically shortening the time-to-market for new products. Our current client base spans chain hotels, boutique independent coffee shops and brand import agents across multiple regions worldwide. We continue to assist coffee brands both domestically and internationally in reducing overall supply chain costs and accelerating the implementation of their global market expansion strategies.